Ferdinando is a Magic Experience Designer, a specialist who designs "magical experiences" for individual and corporate transformation. A long time student of McBride’s Magic & Mystery School, with a background in mechanical engineering, humanistic psychology, and hermetic traditions, he is a management consultant creating high-value events worldwide.
As a sleight-of-hand artist he performs internationally and is credited at the World Famous Magic Castle in Hollywood. He also serves as Advisor for the Arts for the philanthropic foundation The Fetzer Institute.
Ferdinando organized, multiple times, the Italian tours of Eugene Burger, Jeff McBride and Max Maven, as well as translated into Italian classic books - as Eugene's The Experience of Magic, Craig Conley's Magic Archetypes, Erdnase's The Expert at the card table.
Together with Mariano Tomatis, he is the co-author of L'arte di stupire (2014), the first manual on how to design "magical experiences".